Google isn’t just the world’s most significant google search. Google is also the tour’s most prolific editor. As a marketer or small business owner, you ought to think of Google as you would undoubtedly be the editor of your regional newspaper. To get “earned media” or “free press insurance coverage, ” you need to write in style he or she prefers and follow his guidelines approach pitch articles.
This quick article explains several of Google’s “secret” preferences for choosing websites to summarize on it in search results, focusing primarily on the writing style preferred simply by Google.
HTML is the vocabulary of the Web, and it is Google’s language. HTML intersects together with humans via Tags. Tag words like the TITLE, H1/H2, SOLID, B, EM, I, Any HREF, and others communicate for the Web browser how to display the particular characters on the page: what size, what size (in some situations), and also if one word is a ‘link’ to another. However, several humans do not realize that these tags also generate the syntax of a specific language: the language connected with HTML as a communication relating to the website and Google. Yahoo or google reads your website and expresses the relationship of your tags to the keywords to figure out what your web page is about.
The first solution to writing Google-friendly WEB OPTIMIZATION prose is to identify your target keywords. If you are an injury lawyer in New York, for example, you can generate a keyword number of –
Medical Malpractice, Hospital Malpractice… (One practice area)
The big apple, NY, Manhattan, NJ, The big apple Area…
Auto Accident, Car Accident, Car or truck Injury, Auto Injury… (Another practice area)
As you write your consignée for Google, the second solution is to prioritize your SEO keywords. Just outside of your home page, each website on your website should commonly focus on just one keyword phrase. To have one page that locates ‘Medical Malpractice Attorney The big apple, ‘ and another distinct page that targets ‘Auto Accident Lawyer The big apple. ‘ Stated in other terminology, the second secret of Google-friendly prose is the focus. You must focus your page on just one keyword/key phrase.
As we teach in our sessions in Page Tags within the JM Internet Group, the next thing you ‘weave’ your keywords intentionally into your tags. Start first in addition to foremost with the page HEADLINE tag. That tag should characterize the WEB OPTIMIZATION keyword target of your webpage. For example,
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