Suggestions for writing a marketing strategy

Rebecca Reuber explains get buy-in. Dr. Reuber is a researcher, instructor and advisor within the space of entrepreneurship on the Joseph L. Rotman College of Administration, College of Toronto. For extra on enterprise fundamentals, go to the Globe and Mail’s Enterprise Incubator web page: http://www.theglobeandmail.com/report-on-business/small-business/business-incubator/

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