TechDays 2017 – Martijn van der Sijde & Roy Cornelissen – Mastering your Fears like a Jedi

Throughout our profession in IT, we all the time thought that being a marketing consultant meant having to know every thing, strolling round in costly fits, writing thick studies that all the time find yourself within the buyer’s desk drawer and charging absurdly excessive hourly charges… In any case, costly consultants sporting tailor made fits should be good, proper? This scared the crap out of us as a result of a) we didn’t know every thing and b) we had been builders rattling it, with our toes firmly on the bottom. Seems, this mixture of humbleness and a sensible perspective made us higher consultants than we thought attainable. On this interactive session we are going to take you alongside on our journey, our learnings and our “rulebook” to be a terrific marketing consultant. Our journey from apprentice to Jedi. No code, no demos, simply us!

source