Smith Publicity – E-book Advertising and marketing/E-book Publicity-Ideas For Writing Bylined Articles
Erin MacDonald-Birnbaum, Smith Publicity Director of Publicity Technique/Senior E-book Publicist explains to authors what a bylined article is, and a few ideas when writing one.
TRANSCRIPT:
Hello, I am Erin MacDonald-Birnbaum. I am the Director of Publicity Technique and Senior E-book Publicist at Smith Publicity, and at the moment I will speak to you about writing a bylined article.
A bylined article is an article written by you, the creator, on a subject that you’ve got authority to put in writing on. The benefit of a bylined article is that it will can help you get the foot within the door in an outlet that possibly does not do ebook critiques or does not have the time or useful resource to do an article or an interview with you.
When writing an article, in the event you can pull a theme or a subject from you ebook, and that method you may tie your ebook into the article you are writing on. Additionally take into accout, you do not all the time should reinvent the wheel. You possibly can pull a piece or a chapter out of your ebook and switch that right into a bylined article.
First, the article needs to be about 800-1,000 phrases.
Second, the article shouldn’t be self-promoting in any method, so do not use I, me, or my when writing, and likewise do not embrace the ebook within the article. On the finish of the article, you may all the time get a piece to incorporate a bio, or you may plug the ebook, plug the ebook’s web site, and likewise some other necessary info you need the reader to know.
The article needs to be strictly truth based mostly and never opinion based mostly. When writing, in the event you can embrace case research, or studies, or statistics, or information traits that is all the time good to again up what you are writing about.
The article also needs to be effectively organized. How-to or ideas articles go over rather well with the media. For instance, if you’re a health or well being skilled, you may do an article on 5 workouts to get you in form for the summer time, or in the event you’re a finance skilled you may write on 5 cash saving ideas for the vacations.
Final however definitely not least, have enjoyable when writing the article. This your voice, your message, that you simply’re getting out to the world so have enjoyable with it, and the reader will get pleasure from your article as effectively.
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About Smith Publicity
WE SECURE MEDIA ATTENTION FOR YOUR BOOK
Every month, 1000’s of books are written and printed historically, as e-books, self-published, or printed in audiobook format. Competitors for media consideration is fiercer than ever. So how does a brand new creator stand out and get seen? How does ebook advertising and marketing for authors produce tangible outcomes and spark ebook gross sales? How does fiction ebook advertising and marketing assist develop an creator fan base?
That’s the place Smith Publicity shines. Profitable ebook publicity and ebook advertising and marketing requires a wedding of conventional outreach with on-line methods. As expertise and media change, staying forward of the curve is important for ebook promotion. Smith Publicity, and each publicist on our workers, is aware of what works and employs distinctive providers, methods and inventive pitching to safe most media protection. Whether or not you’ve got written a novel, memoir, enterprise or different non-fiction ebook, we have accomplished all of it.
And by way of shopper critiques, Smith Publicity has lots of of testimonials from authors in all genres.
Publicity and growth promotion secured through media protection consists of radio and tv interviews, newspaper and journal function tales and articles, and on-line protection. Web media protection, and inclusion in blogs and different websites, is a perfect complement to conventional media as a result of when a ebook or creator is featured on-line, that protection nearly by no means goes away! A novel featured on-line may help construct a considerable viewers, simply as an article that includes a non-fiction ebook will be re-purposed and re-published indefinitely. Likewise, broadcast interviews and print tales present glorious materials to populate social media platforms.
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