Is Running a blog Nonetheless Price it?

There are over 1.94 billion web sites on the web. There are over a billion blogs on the web. That is roughly one weblog for each seven folks on this world. There are over 4 million weblog posts which can be being revealed each single day. At present, I’ll reply the query of is running a blog nonetheless value it?

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Now, the quick reply to this query is not any.

The lengthy reply to the query is sure.

Now, do not simply shut off this video and cease running a blog in case you have a weblog.

Within the conventional sense, running a blog is just not value it, of simply creating text-based content material, cranking out a ton, and anticipating it to do wonders for you.

This is what you must do if you wish to nonetheless thrive within the running a blog world immediately and sooner or later.

Primary, do not simply concentrate on text-based content material.

Historically, blogs have been simply text-based content material and that is what folks would publish.

And they’d simply say, this is my web site, this is a weblog publish, and that is it. And that is nice, however you realize what? Now, text-based content material is not every thing.

All of us use one thing known as a cell phone. This cell phone, persons are utilizing it to observe movies, hearken to podcasts.

So while you’re running a blog, do not simply weblog text-based content material. Create video-based content material. Create audio-based content material. Publish that in your weblog.

Additionally publish it on different channels as nicely.

And that is the second factor that I wished to get into.

Running a blog is not any lengthy about simply placing content material in your website. That content material ought to sit in every single place. Chances are you’ll be questioning, Neil, however Google penalizes for duplicate content material.

No, that is a delusion. Google doesn’t penalize for duplicate content material.

They’ve said it publicly, so you do not have to fret about that.

So take that weblog text-based content material that you’ve, additionally repost it on Fb.

Additionally repost it on LinkedIn. You wish to put it wherever you may. Heck, I’d even create a medium.com account, and repost it on Medium as nicely.

Take your movies, put it on YouTube, put it on LinkedIn, put it on Fb, put it on Instagram TV.

Have you ever observed wherever you are watching this video, go to every other social community, look me up, you may see the identical video.

Why?

As a result of I publish the identical content material in every single place. Some folks use YouTube, some folks use Fb.

Individuals are unfold on all these social platforms. I wish to seize them in every single place.

The third factor that you must know is running a blog on the way it was once, wherein you simply create text-based content material, you rank, you drive that site visitors to a services or products, accumulate leads, you do nicely.

Running a blog would not work that manner anymore.

Running a blog could be very costly.

And this is what I imply. For instance you get these rankings. Then Google comes round, they launch a Google replace. Have you ever observed that the those who get hit probably the most with these updates and do not rank as excessive, are the websites that are not updating their content material?

You bought to repeatedly accumulate emails and push subscribers.

So you should use instruments like subscribers.com or Whats up Bar or Mailchimp.

Use no matter you need. Should you regularly get these folks to come back again to your website, get them to subscribe.

That’ll offer you a shot at promoting these folks over time. Should you do not promote them over time, it will not do as nicely for you.

Should you anticipate folks to simply watch a YouTube video or a Fb video, and purchase from you immediately, it is not going to occur.

That is why it is crucial to construct that viewers by way of e mail, push after they come to your website, and get them to maintain regularly come again, in order that manner you may convert them over time.

Should you make these adjustments and also you adapt, running a blog continues to be value it. Should you do not and also you simply wish to concentrate on writing a text-based content material, by no means replace it, write me-too content material, and the identical stuff that everybody else goes to jot down on, you are not going to try this nicely.

However while you change to that contemporary new perspective, that is while you’ll discover you are still going to get a ROI from running a blog.

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