An online Marketing Strategy for the Mystified

Okay, you’ve got your web website set up, you are sure that it is internet search engine friendly and you are quite certain what your customers would like. You’ve identified at least three affiliate programs/products that you want to advertise and you think that they fulfill your potential customer’s requirements. So now what?

Well regrettably the days, that I can remember, associated with “build it and they will come” have long gone. Unless you market your web site – nobody will know that you are there with no visitors means no product sales. So where so you go after this?

Well take a deep breath, a pencil and paper and let us start on your Marketing Strategy. Quickly for a new business, with a fairly inexperienced marketer, your technique will probably include the following choices:

? Pay Per Click Advertising
? Article Marketing
? E-mail marketing
? Community Marketing
? Classified Marketing

So let’s get started — and before you start panicking, you might be just writing your Online marketing strategy. This course will explain how you can do all of the following.

Your own Advertising Kit

For each of the programs/products

1 . Write a brief advert – say fifty words.
2 . Write a really short advert – state 15 words

Set a short article – state about 400 – six hundred words.
Decide on your own keywords – say regarding 30 – 50 terms.

Your Marketing Kit

For the web site theme

1 . Create at least 6 short car responder messages.
2 . Discover or write at least two giveaway products.

Your Advertising Tools

1 . Your web website
2 . An autoresponder
three. A good email account

Right now let’s put all of these with each other into your first Marketing Strategy.

one Submit your web site to any or all the major search engines. This will get your web site noticed. Because takes a long time, it needs like a first thing that you do. You can do this your self or pay someone else to help you out with this. We provide this service for the customers for $20 per month, which includes submission to Search engines, Yahoo and MSN.
second . Set up your autoresponder contact form on your web site and load your own messages into the autoresponder. Make sure that you offer one of the giveaway items as a bonus for putting your signature on onto your ezine. The second freebie can be set up for information 3 or 4. Your messages should be emailed in the following intervals. Time 1, 3, 7, seven, 7, 7

Setup your download pages, for the bonus products as well as the items you are selling. Ensure that you offer an extra offer on each down load page.
Submit your own article – including your reference box, to about six major ezine article websites. Limit yourself to 6 right now. Each of these submissions, if approved will give you a link to your web website. If too many links for your new web site appear rapidly, search engines assume that you have been utilizing “black hat” SEO techniques (a total no no) and will not list your website.
Identify 4 community forums that discuss the subjects of your web site. Set yourself up a free account name that describes a person well. We use the title “Biz Guru” which is our own trade mark and title. Set up your signature to incorporate your web site address. Begin answering questions asked inside the forums. Do NOT post advertisements for your web site or items. Use this time to establish your own credentials. If you answer questions nicely and contribute to the forums, your online site tag will be observed.
Set up a PAY PER CLICK campaign – you can start using the smaller search engines first. In order to very small advert and your key phrases and use them in your strategy. Most search engines will help you together with your choice of keywords. Remember to arranged a budget and examination, test and test again unless you get quality and transforming traffic.
Set up a few classified ads. You can do this one of two methods: i)choose one or two major sites/email lists and advertise with these. ii) use an ezine advertisement blaster to send your advertisement out to numerous lower high quality places.
Test, Up-date and Modify. Review, modify and add to your PPC key phrases. Submit more articles as well as adverts. Start tactfully marketing your products in the community forums.

Well that’s the how to proceed – we’ll go into the exactly how to’s in greater fine detail in the following weeks.

© Copyright 2006 Biz Guru LLC
Lee Répertorier, writes as The Biz Expert, for a number of web sites including her very own www.BizGuru.us and www.clikks.com wherever she sells her educational products. With over twenty year’s management and company consultancy experience with companies large and small as nicely as being a serial entrepreneur, the girl now helps others setup, develop and market their own businesses.