A Quick Guide on What to Offer and How to Sell It on Your Website
There are hundreds of millions of active websites and blogs, but less than 1% are profitable. Most individuals would at least like to be making some money by running advertising or affiliate links on their website or blog, even though some are not intended to be profitable. With the introduction of Blogger, WordPress, and other platforms, starting a blog is now quite simple, but for the typical blog-o-preneur, making money from it is much, much less likely to happen. What distinguishes blogs and websites that genuinely bring in sales from those that don’t? It is easy if you have the know-how, the determination to carry out your strategy daily, and the persistence and adaptability to change your course of action until it is successful. In this article, I will break down how to become a successful entrepreneur into its most specific and essential components.
Let’s clear the air on a few common misconceptions and subjects of intense debate, anxiety, and concern for new internet business owners first.
The first myth is, “It matters what I’m selling.” INCORRECT! You must concentrate on your target audience, their requirements and wants, your marketing message, and how well they receive it. Later, go crazy if you want to find a marginally better widget to sell. Nevertheless, do not spend two days searching the internet for the “ideal” goods before you are even sure you can sell anything to anyone!
Furthermore, for this debate, it is irrelevant if you sell a physical item, a digital information product, a service, etc. You can sell the other if you can sell the first. First, get sales training.
Nevertheless, I’ve never sold anything before; what if I’m unsuccessful? NOPE, I’m not going to accept that either! If you are new to selling, the best part about online marketing is that you don’t have to connect in person if you don’t want to. Holding Meetup groups and seminars related to your niche would undoubtedly boost your business, but it is not required. Millions of money have been made selling online by awkward, antisocial nerds and other misfits. Don’t worry about it, then. Carrying out the technical processes required to sell goods on your website or blog is no longer challenging. I’d guess that thanks to the development of the blogging and content
management system WordPress, PayPal’s one-stop shopping cart, and online marketplaces like Amazon and ClickBank for products, selling products online now takes 10% less technical expertise and setup time than it did five years ago. In this post, I may be suggesting actions you’ve never taken before, but trust me when I tell you that if you can locate this article online and you can read and send emails, you’re already prepared.
Myth #3: “I don’t have a fancy WordPress blog; I just have an old-school HTML table-style website.” While WordPress blogs are excellent for both selling and creating content, and I use them for both and frequently extol their virtues, if you already have an outdated website and are only interested in earning money, you should stick with it until you can convince yourself that you can make money online. Get a WordPress blog after that.
Now that the scene has been established let’s get right to the details of what to sell on your website and how to sell it.
Putting yourself in your market’s shoes while deciding what to sell would be best. If your website is already receiving a lot of traffic, identify your audience and satisfy their needs using free tools like Google Analytics and surveys. Determine your target market if your website is not receiving much traffic. Never question whether your specialty is “large enough.” Purple basket weaving has a sizable enough demand for a million dollars. Simply consider whether the people in your niche are the right ones—psychologically prepared to buy, financially able to buy, and driven to buy. Selling painkillers, for instance, is far simpler than marketing closet organizers to college students (who don’t care about cleanliness and can’t afford it anyway) who have back pain. (Hint: the most accessible categories to sell goods in are topics people genuinely care about altering their lives, like real estate education, internet marketing education, health/wellness/vitamins, relationships/dating, stocks and wealth development, etc.)
Once you’ve identified a niche that fits the requirements above, head over to online marketplaces like Amazon and ClickBank to discover a good-looking product to sell that is positioned and promoted in a way that alleviates people’s suffering in a particular area of their life or company. Not just any nebulous suggestion that “may assist you,” but the solution to someone’s problem should be what you’re offering. Your life will become much more straightforward because closing the sale won’t be as difficult. Either a tangible product or an information product is acceptable.
Then, look for someone you believe capable and reliable to upload the code that Amazon or ClickBank supplied you to your website or blog on eLance, Craigslist, or your local teenager. This assumes that you are unable to perform the task yourself. Because this will take someone no time, you should only pay around $25 for this service if reasonable. If you’re using WordPress, you must drag and drop the product promotional code from Amazon or ClickBank into an empty text widget before placing it in one of your Sidebars.
You now want to pinpoint the product’s specific benefits when considering how to promote it. A gift is nothing like “comes with two DVDs” but rather “helps them make money.” The second sentence is a feature and a description, not a benefit to the buyer precisely. Then, be very clear about the advantages of your website. It’s a common mistake for people to bombard you with comprehensive features without showing how they benefit the customer. the product users should then provide at least three video testimonials. If necessary, give away a small quantity of the product. Still, video testimonials are highly effective since they offer genuine, live social proof that the product is effective and that you can be relied upon as a vendor to deliver the product. This is significant, especially given that we’re talking about internet marketing rather than in-person marketing, which means you must put in more effort to establish credibility and trust. Video testimonials give you that trust and credibility.
Lastly, make it simple for customers to purchase. If you have a business account with PayPal, I highly recommend using their incredibly user-friendly merchant service integrated into their platform. You paste the code they provide for a lovely yellow “Purchase Now” button into your website (or have your “internet guy or gal” do that for you, like above). Then, either PayPal will process all the major credit cards for you and send you the money, or individuals can pay you via PayPal. This saves you the significant headache of setting up a merchant account before knowing if you will do any meaningful business! Also, because PayPal is owned by eBay and completes many transactions successfully each day, most customers now trust it. So, that also enhances your credibility.
There are several ways to increase revenue on the Internet, but nothing makes sense until you use the essential, fundamental techniques at your disposal right now. You can choose your path if you have a ton of relevant traffic and devoted consumers. Learn how to use the Internet’s potential to build your money-making system. To find out how to achieve that specifically, subscribe to Taylor Garland’s FREE online newsletter immediately by clicking here.
Read also: How you can set up an ECommerce Webshop
