5 easy Search Engine Optimization (SEO) strategies

The center of any website/ecommerce business is visitors, and every website owner knows the best type of visitor’s organic, Search Engine Optimization.  There are two extremely essential reasons for this: (1) it is extremely focused, and (2) It is FREE!  The hard part is getting top position for your websites search phrases… or is it?   The purpose of this post is to provide quick, efficient, and most essential, search engine friendly strategies to help boost your websites’ position and ultimately your visitors.

1. We will start with the Meta Labels. I know you have already heard of, and are probably currently using Meta tags on your web page.  This is great.  I just want to create sure you are using them effectively.  We will only go over 2 tags:  the “title” tag, and the “description” tag.  We will not go over the “keywords” tag, as Google have placed less and less bodyweight on this one, and some would claim this tag has no bodyweight at all.  I still use this tag however, as I feel there is some benefit and no disadvantages to using this tag.

I have thought it was efficient to use similar written text in the “title” and “description” tags, and to put search phrases noticeably in these tags (near the start and more than once).  I have seen websites with “sitename.com”, “New Website 1”, or “Welcome to my site” in the “title” tag, which really does not help in their pursuit for higher positions for their particular keyword and key term.  Also, try not to use terms such as “and”, “or”, or “the” in these tags.

**Important note about search phrases.  Google assess keyword and key term popularity, keyword and key term bodyweight, and keyword and key term solidity when identifying a site’s position. All three are measured independently for the page, the headline tag, the information tag, as well as other areas on a webpage.  Keyword popularity means how close the keyword and key term is to the start of your page.  Keyword bodyweight represents how many times a particular keyword and key term or term can be available on the page.  Keyword solidity is the number of the keyword and key term to the other terms on the page.  You do not want the keyword and key term bodyweight or solidity to be too high, as this can appear to Google as “keyword stuffing” and most search engines punish websites that stuff their search phrases.

2. Position your navigational hyperlinks (and JavaScript) at the right or at the base, but not on the remaining, of the page. When Google “read” your web page, they study from the top remaining to the base right.  Google place a focus on the first 100 terms or written text online.  You do not want these terms to be navigational hyperlinks or Javascript.  Preferably, you want to have your heading tags with search phrases in the start of your page.  This being said, putting your links/JavaScript on the right or base of your page guarantees the robots get to the written text first, giving excess fat to what’s essential on your page.

3. Position alt tags on all of your pictures. Online search engine robots cannot “read” pictures or pictures.  The only way a crawl knows what an image is about is by reading the alt tag.  This is also another chance to put more of search phrases in your HTML, improving your page’s keyword and key term weight/density.  Alt tags are super simple to create and they can create a big difference in your websites keyword and key term position.  An effective alt tag looks like this:  alt=”put your keyword and key term here.”   Google independently determine keyword and key term popularity, solidity, and bodyweight in alt tags as well, so improve your tags.

4. Position search phrases at the base of your page. Just as search engines place excess fat on the first terms of your page, they also do the same to the last terms.  The general thinking is this, if your site is about a certain subject, then the details, or search phrases, should, appear at the start, be spread throughout the page, and be popular at the summary.  But if you have all of your navigational hyperlinks and JavaScript at the base, your appropriate page written text could end well before the HTML does.  A simple way to have search phrases at the base of your page is to include them in the trademark information.  For example, if you have a dog meals web page, you could have something like this at the very base of the page:

copyright 2005 yoursite.com

World’s best dog meals

Search engines are not (as of this writing), penalizing websites using this technique, and it wouldn’t really create much sense for them to do so.

5. The Core Text of your hyperlinks. Anchor-text is the actual connecting written text online.  It is what the user mouse clicks to get around to that particular web page or page.  If search search engines discover many hyperlinks aimed at your web page using the term “dog food”, then Google indicates your site is about “dog food”.  This is neglected quite often, but it seems to have a very large effect on your engine position positions for a particular keyword and key term.   Your anchor written text needs to be the keyword and key term or term you are trying to target.  Try to avoid anchor written text such as “Click Here” or “yoursite.com”

Also, if you’re running a mutual weblink strategy, be sure to use modifications of your written text.  If a motor realizes every backlink to your site is identical, it could place less bodyweight on these hyperlinks or potentially punish your web page.   This is because search engines generally give excess fat to “naturally occurring” hyperlinks, and less to “reciprocal exchanging links campaigns”.   Using different, but appropriate anchor written text can considerably affect your focused keyword and key term positions, by making your hyperlinks appear organic.

Effective SEO may seem challenging at first, but as you study above, little techniques that need little or no development information, can create an enormous effect on your site’s keyword and key term position.