4 Secrets to Turn Any Business Into a Successful Web Business – Part 1

Copyright 2006 Lynn VanDyke

There are a few secrets that I’d like to share with you. You may have been privy to a few of them before. Actually you may have heard of all 4, but I can promise that you will finish each article with a fresh perspective. I will show you how 4 simple secrets can create a powerhouse web business. This is the first part of the 4 article series.

Before I divulge the vault of successful web business secrets I must warn you of one thing. All the information in the world will not take the place of determination and persistence. A web business is just like an offline business. It takes hard work and resolve to succeed. However working smart is heads and tails better than plain old working. These 4 secrets will turn any smart working, dedicated average Joe or Jane into a successful web business owner.

Web Success Secret #1) Content is king.

Heard that before? I know I have. The thing I never knew was how to use content to my advantage. Content is useless unless it is optimized for the search engines. It must also be optimized for your reader. You have two customers- readers and search engines. You must satisfy both with the same exact content.

Content is king only if you have exact and highly specific keywords placed in correct locations. Unfortunately the hard part is determining what keywords to use. A keyword can be a single word or a phrase. It is the term that web surfers use to search for information. Place yourself in their shoes and try to discover what search terms they use. You must then evaluate the search term. How many people search using that term? How many sites already deliver information on that search term? Simple demand and supply rules. The more demand with the less supply equals more profitability.

You have several options for determining keywords and their profit potential. Search yourself, pay a company to search for you or have your hosting company do a complete keyword search for your niche or web business topic. If your hosting company does not offer this service I recommend you switch to a plan that does. This feature alone can make or break your business’ future. If you would like my recommended hosting plan, please contact me.

Without a proper keyword search and analysis you may as well forget about becoming successful with an Internet business. Investing in this one secret is literally the start of planning your website.

Your next action step is to plan your site layout based on the 50-175 high-demand and low-supply keywords. Your site should be structured in three tiers. Tier one is your home page. Tier two is made of all of your main topics and also constitutes your navigation bar buttons. Tier three keywords are sub-topics of tier two pages. Organize your 50-175 keywords into three tiers. Carrying this out makes it easier for visitors to traverse your site and it makes it simpler for search engine spiders to discover all of your pages.

Search engine bots do not like to fish about for all of your pages as well as links. This is why many sites provide a “site map”. A site chart is one page that contains hyperlinks to all of the content webpages. This is a fine route to get; however most people agree which pages with a lot of hyperlinks on it are valued under content pages that gently link to other content webpages.

Using three tiers enables you to go from topic in order to sub-topic to sub-sub-topic simply by natural in-content links. Like tier 1 is the home page on a fitness site. Rate 2 is a page about cardio activity and its advantages. A tier three web page off of that tier two page is about different treadmill machine routines. Do you see how the website visitor would like this framework? They click on “Cardio” and they are given links to much more specific pages about cardiovascular topics. Search engine spiders such as the three tier structure as well. It means they do not have to search through layers and levels of ineffective links.

There is even more in order to content than finding rewarding keywords and structuring your website into easy-to-navigate tiers. You have to optimize each and every page on the website to perform well as well as rank high at search engines. Lots of people devote their working living to optimization secrets. A complete length article just upon optimizing is possible. Heck, a complete length book is possible. The recommendation is to use a webhost that automatically teaches you how you can optimize web pages for the motors. Doing that will cause much less headache and frustration and it will keep you focused on building content material.

A quick education in optimisation: place your specific keyword within the file name, title, explanation and keyword section of your own page. Then sprinkle the actual keyword throughout the content. Provide a link using your specific key word in the link text. In case all of this has you spinning the head, I recommend going the webhost I use. They literally educate you on to build a website using prevents. It’s all simple and simpler than you think.

There is 1 last piece to content material. It must effectively pre-sell your own product or service and position a person as the expert in your area. When your website has 50-175 optimized pages for your people to read through it will start to place you as the expert. Your website will become known as the place for facts about (insert your niche).

When visitors find your website through search engines they are looking for information about a problem or issue they have. If they land on your website and you try to sell them some thing right away one thing is sure- they click the back switch and find another site which will give them information. This is why pre-selling your product or service is extremely important. Give your visitors what they would like. Answer their question and the process let them know about your products.

All of the information develops rapport as well as trust with your site website visitor. It positions you being an expert. It keeps your own visitor on your site lengthier since they are actually reading content material. Search engines notice this as well as rank you better. How nicely your site can keep visitors is called “stickiness. ” Your site should attract and keep visitors so long as possible.

Provide content which pre-sells your products, jobs you as the expert as well as focuses on highly profitable key phrases. You cannot go wrong with your web business if you do those things. The secret in order to content is to satisfy both your visitor and search engines. Shed one or both and you tend to be doomed. As I mentioned earlier, it is best to function smarter and not harder. Your own hosting company should be providing many of these services to you free of charge. A few small few that do this particular, but it is well worth the analysis. Contact me for further resources and information. Having a successful web business begins with effective content. Keep tuned in for parts 2-4!