10 Costly Search Engine Errors to Avoid

For those who have a website then you already know the value of traffic. Traffic is to Online marketing as the location is to real estate. It’s the only thing that actually matters. If you cannot generate targeted prospects to your site, you will not make any kind of sales.
Usually the owner or even designer of the website may be the person designated to drive visitors the site. The chief ingredient within generating traffic is the internet search engine. Of course, you can use marketing, but it’s going to cost you. Utilizing the search engines to generate targeted (interested in your product) traffic will be the least expensive method known.

Regrettably, many website owners do not understand the significance of search engine visibility, which leads in order to traffic. They place much more importance on producing a “pretty” website. Not that this is actually bad, but it is really supplementary to search engine placement. Ideally, the following list of common errors, made by many website owners, can help you generate more targeted traffic to your internet site… after all, isn’t that what you need.

1 . Not using key phrases effectively.

This is probably one of the most crucial areas of site design. Choose the best keywords and potential customers will discover your site. Use the wrong types and your site will see small if any, traffic.

second . Repeating the same keywords.

If you use the same keywords over and over again (called keyword stacking) the search engines might downgrade (or skip) the actual page or site.

three. Robbing pages from other sites.

How many times have you heard or perhaps read that “this could be the Internet and it’s ok” of stealing icons and text through websites to use on your website? Don’t do it. It’s something to learn from others who’ve been there and another to be able to outright copy their function. The search engines are very smart and generally detect page duplication. They might even prevent you from ever becoming listed by them.

4. Utilizing keywords that are not related to your site.

Many unethical website owners attempt to gain search engine visibility by utilizing keywords that have nothing at all related to their website. They place not related keywords on a page (such as “sex”, the name of the known celebrity, the hot lookup topic of the day, etc . ) inside a meta tag for any page. The keyword doesn’t need anything to do with the web page topic. However, since the keyword is popular, they think this can boost their visibility. This method is considered spam by the search engines like google and may cause the web page (or sometimes the whole site) to be removed from the search engine real estate.

5. Keyword stuffing.

Fairly like keyword stacking in the above list, this means to assign several keywords to the description of the graphic or layer which appears on your website using the “alt=” HTML parameter. When the search engines find that this textual content does not really describe the particular graphic or layer it will likely be considered spam.

6. Depending on hidden text.

You might be likely to think that if you cannot view it, it doesn’t hurt. Wrong…. Usually, do not try to hide your keywords and phrases or keyword phrases by making all of them invisible. For example, some dishonest designers my set typically the keywords to the same color as the background of the website; thereby, making it invisible.

seven. Relying on the tiny text.

This really is another version of the product above (relying on concealed text). Do not try to conceal your keywords or keywords by making them tiny. Establishing the text size of the keyword phrases so small that it may barely be seen does this.

eight. Assuming all search engines are exactly the same.

Many people assume that each Google search plays by the same guidelines. This is not so. Each has their own rule base and it is subject to change anytime these people so desire. Make it a point to understand what each major search results require for high presence.

9. Using free website hosting.

Do not use free hosting if you are really serious about growing site traffic via web visibility. Many times the search engines will certainly eliminate content from these types of free hosts.

10. Failing to remember to check for missing website elements.

Make sure to check each and every page in your website with regard to completeness, like missing hyperlinks, graphics, etc. There are websites on the web that will do this free of charge.

This is just a few of the methods as well as techniques that you should avoid. Tend not to give in to the temptation these methods will work for you. They are going to do more harm than great for your website.

Not only will you invest weeks of wasted work, you may have your site banned from the search engines forever. Invest some time to learn the proper techniques for raising search engine visibility and your internet traffic will increase.